Getting started
This guide takes you from a blank project to a live, verified machine-readable profile on your site.
Before you begin
You’ll need:
- Access to your Loopful account (request early access at loopful.ai/early-access )
- The canonical URL of the site you want to profile
- Ability to add a script tag to your site (or access to Google Tag Manager)
Step 1 — Create a project
From the Projects dashboard, click New project and enter:
- your site’s canonical homepage URL (e.g.
https://yoursite.com) - the primary language of the site
Loopful starts the first scan immediately after you save.
Step 2 — Review the scan output
Once the scan completes, go to Review. You’ll see a queue of pages, each with suggested machine-readable fields — things like your business name, services, locations, and contact details.
Work through the highest-priority pages first:
- Homepage — sets the baseline facts about your business
- Service or product pages — your core offer
- About and contact pages — location, people, trust signals
For each page, you can approve Loopful’s suggestion, override it with your own value, or hold it back if the suggestion is weak. When in doubt, hold back — a smaller clean profile is better than a large noisy one.
Step 3 — Generate a profile release
When the review queue looks solid, open Releases and click Generate release. This creates a versioned snapshot of your approved profile, ready to deploy.
Step 4 — Deploy
Loopful gives you three install options:
| Method | Best for |
|---|---|
| Managed injector | Most sites — Loopful handles updates automatically |
| Google Tag Manager | Teams already using GTM for tag management |
| Manual script | Full control, custom deployment pipelines |
The managed injector is the recommended default. It lets Loopful push profile updates without you touching the codebase every time.
Step 5 — Verify
After deploying, run Verification from your project dashboard. Loopful checks the live site and confirms your profile is being served correctly. Any mismatches, missing fields, or drift warnings appear here.
Once verification passes, your site is machine-readable. You’re on Loopful’s radar.
What’s next
- Set up scheduled scans so your profile stays current as your content changes
- Add Loopful Convert to the same project to start improving human conversion
- Apply for VMP once your profile is stable and consistently passing verification