Verified Machine Profile (VMP)
The Verified Machine Profile (VMP) is Loopful’s trust layer for your machine-readable business profile. It gives your site a concrete, auditable status signal — something both visitors and AI systems can read and verify.
Think of it as a living certificate. Not a vague score or a decorative badge, but a specific statement: this profile is current, monitored, and verified as of this date.
What VMP shows
A VMP has five possible states:
| Status | What it means |
|---|---|
| Active | Profile is current and passing live verification checks |
| Monitored | Profile is enrolled in ongoing drift and accuracy monitoring |
| Verified | Profile was reviewed and confirmed accurate on a specific date |
| Stale | Profile has drifted from the live site and needs re-review |
| Revoked | Profile was removed from the verified registry |
The status is always specific. Phrases like “AI approved” or “trusted by all LLMs” are not part of VMP — they’re not verifiable, so they have no place here.
Where VMP appears
You can surface VMP in two ways:
1. A badge or footer module on your site
A small component that shows the current VMP status and links to your public profile page. It updates automatically when your status changes.
2. A public profile page
A Loopful-hosted page at loopful.ai/vmp/[your-profile] that shows your full profile status, last verified date, and registry entry. Useful for sales conversations, partner vetting, or support queries.
When to use VMP
VMP is most valuable when:
- You’re in a market where trust and transparency matter (professional services, healthcare-adjacent, finance, legal)
- You’re actively investing in AI visibility and want to show that investment to prospects
- You need a concrete reference point for sales or partner conversations about your digital presence
If your profile is still in early review or frequently changing, wait until it’s stable before applying for VMP. A stale or revoked badge is worse than no badge.
How to get VMP
VMP is available to Loopful projects that meet the following criteria:
- At least one profile release has been deployed and is passing verification
- No critical drift warnings in the last 30 days
- Key pages (homepage, service pages, contact) are all reviewed and approved
From your project dashboard, go to VMP > Apply. Loopful reviews the profile and, if it meets the criteria, issues the VMP and adds your profile to the public registry.
Relationship to Discover
VMP is built on top of Discover — it has no meaning without an underlying clean profile.
The right order is always:
- Get Discover running and the profile stable
- Deploy and verify the profile on the live site
- Apply for VMP once verification is consistently passing
A verified badge on a noisy or drifted profile is misleading. VMP is designed to be earned, not installed.